The Facebook Pixel Power Script allows you to add your Facebook Pixel to your funnels, funnel steps, and/or funnel pages without the need to copy the Facebook Pixel tracking code as custom code into your funnels in ClickFunnels. It serves as the foundation for our Facebook Lead and Conversion Tracking Power Scripts and is an essential part of every funnel. Even ClickFunnels' users that currently don't plan to run Facebook Ads should already ad the Facbook Pixel early so it can gather data from all other traffic sources and will help improve the results from Facbook Ads later on.